Comprehensive Keyphrase Research and Creation
Natural Search Engine Optimization Campaign
The first step in SEM-LINK Natural Search Engine Optimization Campaign is the creation of a comprehensive keyphrase list. After thoroughly analyzing your site, search engine presence, and marketing goals, SEM-LINK works with you to create a comprehensive keyphrase list comprised of phrases search engine users will query when searching for your products and services. This keyphrase list contains all of the words and phrases for which you want your company to rank on the search engines.
The Natural Search Engine Optimization Campaign provides comprehensive keyphrase research and creation. Creating this keyphrase list must be created logically, methodically, and continually. It will include:
- Your company's specific product names and trademarked terms, extending your brand online and capturing anyone that is actively looking for your specific company and the products or services you offer
- Generic keyphrases that describe the types of products or services that your company offers
- Regional-specific keywords for stores with geo-centric products and services
- Out-of-the-Box keyphrases and potential substitutes for products or services your company offers (I.e. a chocolate company might optimize for "corporate gift idea")
- Continual updated keyphrase that reflect the current product / service line and the ever-changing terms with which users search