Campaign Strategy Development
Paid Placement Marketing Campaign
Understanding your objectives and goals is SEM-Link' first step to creating your PPC campaign. During the Campaign Strategy Development stage, we will determine which PPC networks best fit your needs, the spend per network, and the maximum cost-per-click for both branding keyphrases and keyphrases aimed at maximizing ROI.
The Paid Placement Marketing Campaign begins by understanding your company's goals and taking an in-depth look at your metrics. During the Campaign Strategy stage, SEM-Link will work with you to determine the current and desired answers to the following questions:
- What is the goal of your campaign (to generate leads, signups, sales, etc)?
- How many clicks does your website receive? From what search engines? From what keyphrases?
- What is your cost per lead?
- What is your cost per acquisition?
- What is your average order size?
- What is your conversion rate?
- What is your profit margin?
- What is the lifetime value of your customer?
- Who are your competitors?
- What other campaigns are you running? Are they designed to work together?