What does SEO do?

Many companies don't understand why they do SEO(search engine optimization). SEO Company SingaporeWhat are the mechanics of SEO?

SEO is when we use the rules of web search engines to improve the natural ranking of a website in search engines. Baidu search results can not only be divided into commercial promotion and natural search two parts, is completely independent of the two aspects of different departments of the two parts of the students own independent management information system.

The simple meaning of business promotion is to rank ads according to the bid level. The natural environment ranking is Baidu's algorithm for websites that can be weighted optimally according to the company's website ranking (search engine hyperlink analysis information technology and search engine voting algorithm).

What does SEO bring to the business?

Build a website with high user satisfaction

The most important thing for a website is to retain your users. SEO is not only for traffic and ranking, but also for companies to improve the user experience of students. SEO includes the optimization of the internal structure of the website and the optimization of the code and information content, which is not only conducive to spider crawling, but also makes the website easy to use and improves the user experience.

Build consumer brand awareness

Baidu information search homepage by bidding advertising and natural education resources can be an important part of the search rankings. Spot ads occupy 1-5 places on the main search page and 10 places on the first page. Compared with the economic development situation, consumers will reject bidding advertisements that provide service and job content analysis are messy, and they have higher trust in natural ecological environment ranking.

In the eyes of consumers, the higher a brand's position on the search page, the better known it is in the industry and the more trustworthy it is. When the relevant corporate brand management information cannot be searched, consumers will question the strength of the brand.

Establish a long-term efficient source of traffic

Business management sites can occupy the top position of the home page through search engine optimization keywords, at this time the site will continue to display all information search user data. With the daily maintenance of the operator, the website will always occupy the ranking of the search page, bringing a steady stream of search traffic to the enterprise.

The accuracy of SEO will be particularly high compared to other corporate promotion ads, and of course it can be converted to higher. In addition to high-traffic keywords, search keyword selection will have a lot of long tail words, such as: Shanghai decoration company choose which better? Shanghai decoration design company ranking? Let's wait. Long tail search user demand is clear and strong, and enterprise sales conversion rate is high.

Reduce enterprise network promotion costs

Compared with the promotion of various data information through network security technology, search engines can effectively analyze and accurately locate users. Search engine promotion is nothing more than SEO and SEM (competitive advertising), SEM charges by CPC (pay per click). In today's increasingly fierce competition environment of brand market economy, the cost control management level of online advertising can be higher and higher. When SEM stops running, the teaching effect of advertising design immediately disappears.

The biggest difference between search engine optimization and search engine marketing is that no matter how much traffic search engine optimization brings to the website, there is no advertising fee. In the natural environment, the site ranking is stable, and the enterprise development can achieve a continuous and accurate process of zero cost management