Anyone can make mistakes, but for small businesses, they can be costly.seo what is seo Search engine optimization (SEO), be sure to avoid these common mistakes.

1, ignore the user, keyword flooding

The ultimate goal of search engine optimization is to rank your website higher in search.

What your potential users are searching for online, you need to use those keywords to establish the relevance and authority of your website.

Use keywords in multiple places on your website such as links, page headings and subheadings, body content, and image names.

However, when you first start optimizing your website with keywords, you are likely to overuse them and turn people off.

Spend time reading web pages or blog posts. Are you like a repeater, repeating the same phrase over and over again?

You can use the keyword a few more times if it's used naturally, but make sure you put the user first, followed by the search engines.

2. Focus only on website traffic

The biggest benefit of SEO is boosting your website traffic. After all, natural search accounts for 64% of all website traffic.

But that doesn't mean that website traffic is the only goal of SEO,wordpress saas which can also improve conversions. Carefully analyze your website pages to see which ones convert the most, and then make those pages attract more eyeballs.

3. Forgetting to optimize image text tags

It's easy to overlook the text tags (alt-text) of your images, yet search engines like Google process images through text tags.

For example, in the image of the email template below, Google can't look at the image to determine the subject, but it can read the text tags.

Text tags should provide useful descriptions and ideally contain relevant keywords.

4, ignore social media

Most search engine optimization efforts are probably improving your website.

But if you are more active on social media, this can also improve your search rankings. Be sure to fill out the "about" section of your social media profiles and add a link to your website there.

If you've recently optimized a page on your website, share it on social media platforms. Add share buttons to your blog posts to make it easier for others to share your content.

You can also add your business information on Google My Business and Yelp to reach a wider audience.

5. Expect immediate results

This is probably the easiest mistake to make. Once you've optimized your website and boosted the rankings of certain pages, do you expect to dominate the headlines of Google searches and watch your website traffic dribble up?

The truth is that SEO is a constant battle, and ranking improvement requires you to keep publishing quality content that demonstrates your expertise and helps your readers. It can take years to dominate the headlines of search results. But don't give up; as long as one audience can search for you, you've piqued that audience's interest.